| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-506-050 | Four Products: Predicting Diffusion (2006) | Gourville, John T. | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 2 | 9-580-104 | Cumberland Metal Industries: Engineered Products Division--1980 | Shapiro, Benson P.;Sherman, Jeffrey J. | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 3 | 9-582-103 | Sealed Air Corporation | Dolan, Robert J. | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 4 | 9-585-185 | Henkel Group: Umbrella Branding and Globalization Decisions | Dolan, Robert J. | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 5 | 9-591-007 | Techsonic Industries, Inc.: Humminbird - New Products | Menezes, Melvyn A.J.;Beinhocker, Eric | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 6 | 9-591-133 | Barco Projection Systems (A): Worldwide Niche Marketing | Moriarty, Rowland T., Jr.;McQuade, Krista | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 7 | 9-595-035 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) | Rangan, V. Kasturi;Bell, Marie | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 8 | 9-596-068 | Nestle Refrigerated Foods: Contadina Pasta & Pizza (B) | Rangan, V. Kasturi;Bell, Marie | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 9 | 9-596-076 | Dewar''s (A): Brand Repositioning in the 1990s | Silk, Alvin J.;Klein, Lisa R. | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
| 10 | 9-596-085 | Dewar''s (B): Preliminary Results of the Repositioning Campaign | Silk, Alvin J.;Klein, Lisa R. | Marketing | Multidisciplinary Project and Product Management( 546 M3130 ) |
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